After seven decades of providing data-driven insights for marketing professionals, Simmons Research was acquired by MRI and quickly started innovating their product delivery. Technology is evolving every aspect of marketing and a need for quicker turn-around is becoming necessary for many aspects of digital marketing. They heard their customers and decidedly acted. They asked me to help them come up with a name and a brand identity for an internal insights group.

They wanted to brand a product delivery group to meet this need. A product whose sole purpose is to gather the information, mine the data quickly, develop actionable insights, and output digitally customized charts and PowerPoint slides for their customers.

Introducing, Catalyst. An idea that is transformative, that not only resonates with the method of output to the clients, but also accurately describes the process of which initiating strategic marketing does for brand performance.

Creating a design system that uses 3 different sized dots for the master brand logo and utilizes those same dots for the 4 product logos underneath it, continuity is created between the assets.