Creating a successful restaurant brand from the ground up requires research, personal and passionate considerations of the owner, and a lot of sipping tequila. My client came to me with a vision of opening the most amazing Mexican restaurant with a one-and-only rooftop bar located in South Norwalk. He needed a name, brand identity, and design.

Restaurants also need a visual “name” for patrons to remember them, so after collaborating to name the new spot after the owner’s son, I researched indigenous animals to Mexico. The symbol of the new spot would be the grey fox, the perfect metaphor for stylish, smart, and clever guests of Evarito’s as well as the perfect description of his son, Everett.