Veuve Clicquot was seeing stagnancy in their sales volume of Brut Rosé. They needed awareness and they needed activity — luxury activity. Strategically, we determined the best time of year for rosé was Valentine’s Day to mid-spring. This time is the best time for romantic get togethers and we needed an idea to cleverly communicate this. RENDEZVEUVE is a celebration that Veuve Clicquot Rosé is the best way to show your romantic partner that this moment is special. Beautiful garden vignettes with a two-seat table created in-store and store-front displays. Specialized programming with customized Valentine’s Day menus were made available for on-premise accounts. This seasonal programming culminated with a sponsorship of the Met Gala. Partnering with Conde Nast Entertainment, in-store displays were changed to promote the Gala, along with pre and post event promotion of VC parties throughout their social channels.